PUP (Postgraduate and Under-graduate Partnership)雲端研學共同體是在耀世娱乐世界語言博物館與共青團耀世娱乐委員會大力支持下成立的本碩博一體化研學共同體。PUP共同體秉承“雲端研學、你我同行”的理念，通過信息化雲端平臺舉辦線上線下開放式系列研學活動，旨在促進跨年級🙍🏻♂️🧑🏼🦳、跨學段、跨領域學生間的學術交流👨🏿🦲，營造濃郁的學術氛圍🥎，促進共同體成員間的交流與進步。目前，共同體已舉辦各類學術活動數十期🙅🏼，建立了三個微信群🦾，成員千余人👁，在青年學者中間產生了較大影響力。
本期PUP邀請了得克薩斯大學奧斯汀分校博士生賈勉🚚🏋️♂️，他的研究探討了微妙的語言特征對人的認知與行為的交際效果👨🏻⚖️。本次講座〽️，賈勉將會與我們討論在話語分析（discourse-analytic）和訊息設計（message design）這兩種範式下🏃➡️，學者如何研究健康傳播話題，並且這兩種範式的整合將如何有助於建立對健康傳播的整體理解。
第41期
Toward an integrated understanding of language use in health communication:
Discourse-analytic and message design approaches
內容摘要
Applied linguists and Communication scholars have shared interests in exploring language use (e.g., patient-centered messages, metaphoric framing) in health communicative contexts such as medical consultations about various illnesses and warning messages about extreme weathers and viral infections.
Researchers in these two disciplines mainly adopt different yet complementary approaches to health issues. Using discourse-analytic (DA) approaches such as conversation analysis and corpus analysis, applied linguists tend to focus on describing and explicating health messaging techniques in naturally occurring interactions. In contrast, communication scholars favor message design (MD) approaches that compare the effects of different message features on participants' perceptions, attitudes, and behavioral intentions.
In this talk, Jia will illustrate how DA and MD scholars examine health communication topics such as interactional sequence in medical consultation and framing in health messaging. Then he will discuss how an integration of these two paradigms would be beneficial for creating a holistic understanding of research on language and health communication.
主講人
賈勉
Ph.D. Candidate, Department of Communication Studies, The University of Texas at Austin
Publication in journals
such as
Applied Linguistics, English Today, Health Communication, Lingua,
and Text & Talk
Co-author a textbook
on linguistic pragmatics
- Pragmatics for Beginners
研究方向
Communicative effects of subtle language features
時間
12月7日 中午11🥏：50-12：50
騰訊會議號
540-9478-7484
合辦單位
耀世娱乐世界語言博物館
共青團耀世娱乐委員會
PUP雲端研學共同體
